Brands In Crisis 'on-air'

Most companies think “it can’t happen to us!”. But incidents, emergencies, and crisis are “everyday business”. A sudden raid of authorities; a social media attack; non-compliance to regulations; security issues; people distrusting Brands …all, can impact sales, goodwill, and reputation.

Companies usually don’t prepare for the “What if…” scenarios. You can benefit from having a partner that will commit to help you spot risks and be prepared well before a Crisis. Tasos Pagakis is your partner.

250

big crisis occurred in the US and E.U. within the last 10 years in all sectors

54 %

of the US, EU SME’s have never had a prepared Crisis plan before they face dangers

1258

global company CEO’s agreed it is “inevitable to face a Crisis in the future”

91 %

of those companies that faced a Crisis, later transformed their entire Operations

17 %

is the number of companies that have ever tested their Crisis preparedness

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Co-Founder, Borrow My Brain
Crisis-ready Brand expert

Tasos Pagakis is an accomplished professional with 34 years’ experience in Brand navigation, Storytelling, Corporate communications with extensive Crisis management & communications work in Telecoms, Defense, Food, FMCG, Energy, Pharma, and Digital. Has worked for 8 major M&As and their transition plans and for 3 global company transformation projects.

Handled 42 ‘heavy-lift’ crisis response cases including Death by accident, FOB, Food contamination, Oil spill, World Health Organization, Telco radiation, Petroleum & environment risks, Threat to property, Social media & Fake news, Consumer fraud, Bribery allegations, Security & privacy hacking, Network & service outage, Factory pollution, Consumer rights etc.

35

successful projects

11

company training sessions

4380

days of experience

14

happy Clients

1

Crisis e-Course